Reading the world’s longest-running children’s magazine

Argentina’s Billiken is the world’s longest-running children’s magazine. Named after the Billiken doll that was designed in the early 20th century and became enormously popular in the United States, the magazine has been published by Editorial Atlántida, in Buenos Aires, since November 1919.

“When the magazine’s founder was looking for a name that would capture the zeitgeist and launch the magazine as a cosmopolitan and outward-looking product, the Billiken captured the mood perfectly,”

Dr Lauren Rea, Senior Lecturer in Latin American Studies at the University of Sheffield, and P.I. on an Arts and Humanities Research Council (AHRC) funded project researching the history and legacy of the magazine as it approaches one hundred years of publication.

Read the full article on the AHRC website…

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